What primary function does the Blue Stripe signage serve during peak traffic?

The Blue Stripe signage primarily serves to guide travelers effectively, especially during peak traffic times when the airport can become hectic and confusing. These signs are strategically placed throughout O'Hare Airport to provide clear, concise directional information, helping passengers navigate to their destinations, whether that be terminals, gates, or service areas. This is particularly crucial during busy travel periods, as it minimizes uncertainty and streamlines the flow of foot traffic, ultimately enhancing the traveling experience.

By focusing on guidance, the Blue Stripe signage helps ensure that passengers can find their way quickly and efficiently without being distracted by other non-essential information or advertising. This functional design is key in maintaining order and reducing congestion in high-traffic areas.