What kind of data does the airport collect to improve the Blue Stripe program?

The Blue Stripe program at O'Hare Airport focuses on enhancing the passenger experience, particularly in navigation and movement throughout the airport. By collecting data on passenger movement patterns and obtaining feedback regarding navigational ease, the airport can identify areas where passengers may face challenges or confusion. This information allows for targeted improvements, such as better signage, the installation of assistance kiosks, or clearer pathways. These enhancements ultimately aim to streamline the passenger journey, reduce wait times, and improve overall satisfaction with the airport experience.

While the other types of data mentioned may be relevant to various airport operations, they do not specifically focus on the improvements aimed by the Blue Stripe program concerning passenger navigation and experience. For instance, operational costs pertain more to budgeting and financial planning, while weather patterns influence flight operations rather than the passenger's immediate experience. Revenue data from concessions is more related to financial performance rather than enhancing passenger movement and navigation.