What key issue does the Blue Stripe program aim to resolve for airport visitors?

The Blue Stripe program is specifically designed to address the challenges that airport visitors face when navigating the complex layout of the airport. Many airports, including O'Hare, can be confusing due to their size and the variety of terminals, gates, and services available. The program offers features that help guide travelers more effectively through the airport, ensuring they can find their way to check-in counters, security checkpoints, and boarding gates with ease.

By focusing on navigation, the Blue Stripe program significantly enhances the overall travel experience. Improving guidance and signage can alleviate stress for travelers, reducing the likelihood of missing flights or getting lost, which is especially beneficial for those unfamiliar with the airport layout. This emphasis on navigation directly addresses a common pain point for airport visitors, making their journey more efficient and enjoyable.